To advertise the new UltraBOOST line of tennis, Adidas promoted a race that transformed exercise into energy. The Adidas baton lights up as the runners advance in the race. The more steps are taken, the more lights are turned on in the baton. At the end of the race, the participants placed their baton in an artistic installation, forming an immense panel that conveyed the concept of Adidas UltraBOOST.