Conceived by Dentsu and Toyota, Prius Challenge presented the advantages of Prius’ hybrid technology through a race controlled by the participants’ brain waves, captured with NeuroSky biosensor.

Bolha co-created the layout design; we made a track from the ground, cut the layout in a CNC machine, applied the rack braid; co-created the maquette’s design and coordinated their implementation; modeled Prius’ slot cars, 3D printed and painted it; we customized the NeuroSky; and of course, developed all the game mechanics and ranking joining NeuroSky, Arduinos and Processing.

The action attracted more than 4,000 players at Barra Shopping (RJ), Morumbi Shopping and Latin American Exhibition of Electric Vehicles in São Paulo, and was featured on Jornal Nacional (Brazil’s biggest TV news program), SBT Rio, and in major publications about cars in Brazil.


ClienteToyota e DentsuCategoriaInstalação Digital