Adidas

UltraBOOST's Nightrun

To celebrate the release of the new UltraBOOST collection of sneakers, Adidas promoted a 5K night run that transformed exercise into energy. Bolha created a techie Adidas baton, that lights up as the runners progress in the race. LED lights turned on as a visual resource in hand to track the distance gone while running. At the end, participants placed their fully lit baton in a podium that became an artistic installation. They formed a huge panel that communicated thru messages and digital art the concept of Adidas UltraBOOST.

12.1M customers

impacted

185,000 users

engaged

1,000

LED panel

100

runners


Client
Adidas (SneakersBR)

Category
Product Design, Wearable Device, Experiential Marketing