Bolha produced, in partnership with Wieden+Kennedy (W+K), ‘Bis Zuêra Machine’, a vending machine loaded with BIS Chocolates that play pranks on people.

In a remote studio, comedians Léo Lins and Marcelo Adnet controlled the machine and interacted via audio with people passing by. Circuits developed by Bolha were installed in the vending machine, which also received cameras, microphone and speakers. ‘Zuêra Machine’ sent video and audio to the studio where comedians were. Voices of the comedians were modulated and transmitted to the machine in real time. A web interface created for the project controlled which BIS products the machine would release.


Client
Mondelez (previously Kraft Foods)

Agency
Wieden+Kennedy (W+K)

Category
IoT, Experiential Marketing

BIS Zuêra Machine

São Paulo, Brazil
Rua Dr. Cândido Espinheira 51
Perdizes, 05004-000

sp@bolha.com.br
+55 11 3805-0538

Chicago, USA
222 W Merchandise
Mart Plaza #570

chicago@bolha.com.br
+1 312-871-2659

Privacy Preference Center