#OPENSP campaign, created by Widen+Kennedy (W+K), brought free internet to the streets of Sao Paulo. They chose 10 city clock panels to receive BOSII systems.

BOSII is a product designed by Bolha that gives wi-fi internet access in exchange for social payment, making physical objects transmit an internet signal.

For this project with Heineken, Bolha installed routers and produced the registration system for the release of internet access. Besides free internet access, Bolha created a web landing page with suggested places and interesting venues near the person’s location.


Wieden+Kennedy (W+K)

Experiential Marketing

BOSII at Heineken #OPENSP

São Paulo, Brazil
R. João Moura, 2152
Pinheiros, 05412-004

+55 11 3805-0538

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