Budweiser

Beat Russia

Bolha was present with technology solutions during the 2018 FIFA World Cup Russia.  Combining IoT and digital manufacturing, Bolha developed a solution to compare the intensity of noise produced by fans watching the matches in Russia and in Brazil. This activation occurred simultaneously in Russia and in one of the 10 Budweiser Fan Fest Stages in different cities in Brazil. A system of microphones captured the excitement when the Brazilian team was on the field. TVs showed a comparative graph of the vibration of the fans in Brazil and Russia.

10 cities

running the event

5 matches

in Russia


Client
Budweiser

Agency
Africa

Category
Product Design, IoT, Experiential Marketing