Bolha was present with technology solutions during the 2018 FIFA World Cup Russia.  Combining IoT and digital manufacturing, Bolha developed a solution to compare the intensity of noise produced by fans watching the matches in Russia and in Brazil. This activation occurred simultaneously in Russia and in one of the 10 Budweiser Fan Fest Stages in different cities in Brazil. A system of microphones captured the excitement when the Brazilian team was on the field. TVs showed a comparative graph of the vibration of the fans in Brazil and Russia.


Client
Budweiser

Agency
Africa

Category
Product Design, IoT, Experiential Marketing

Budweiser Beat Russia

São Paulo, Brazil
Rua Dr. Cândido Espinheira 51
Perdizes, 05004-000

sp@bolha.com.br
+55 11 3805-0538

Chicago, USA
222 W Merchandise
Mart Plaza #570

chicago@bolha.com.br
+1 312-871-2659

Privacy Preference Center