Lollapalooza

Coke Box is the name of the activation proposed by SRCOM to Coca-Cola at the 8th Lollapalooza edition in Brasil.

People at the event are invited to be part of an artistic installation. They enter in the cube, select a music style and join the performance.

Bolha provided the technology of recording the content with two cameras, editing the videos and submitting via WhatsApp. The 30 seconds final video can be shared in social media by the participants.

On the outside of the Coke Box, a 23 x 16 feet LED panel displays selected content from the participants.