‘Abra a Boca e Coma o Site’ (Open your Mouth and Eat the Website – #EATERNET) was a promotional website developed for Hershey’s, where all the content was made out of chocolate. Bolha was invited to create the chocolate moulds to be used in the manufacturing process to produce chocolate bars of 3 pounds (1.5 kilos).

Bolha used blocks of wood on CNC router to digitally produce 3D shapes that were transformed into chocolate molds via vacuum form process. Hershey’s used Bolha’s developed shapes to produce a few tons of chocolates that were later distributed to influencers and as prizes on a contest at the website.

The Hershey Company


Product Design, 3D Fabrication, Experiential Marketing

Hershey’s #EATERNET

São Paulo, Brazil
R. João Moura, 2152
Pinheiros, 05412-004

+55 11 3805-0538

Privacy Preference Center