‘Abra a Boca e Coma o Site’ (Open your Mouth and Eat the Website – #EATERNET) was a promotional website developed for Hershey’s, where all the content was made out of chocolate. Bolha was invited to create the chocolate moulds to be used in the manufacturing process to produce chocolate bars of 3 pounds (1.5 kilos).

Bolha used blocks of wood on CNC router to digitally produce 3D shapes that were transformed into chocolate molds via vacuum form process. Hershey’s used Bolha’s developed shapes to produce a few tons of chocolates that were later distributed to influencers and as prizes on a contest at the website.


Client
The Hershey Company

Agency
Aktuellmix

Category
Product Design, 3D Fabrication, Experiential Marketing

Hershey’s #EATERNET

São Paulo, Brazil
Rua Dr. Cândido Espinheira 51
Perdizes, 05004-000

saopaulo@bolha.com.br
+55 11 3805-0538

Chicago, USA
222 W Merchandise
Mart Plaza #570

chicago@bolha.com.br
+1 312-871-2659

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