Bolha was present at Rock in Rio 2017 in a digital installation specially developed for Facebook and Itaú. Bolha produced the stand (structure, set design and promoters), developed the interaction and created all the content.

People entered the booth to have a video recorded in Rock in Rio. It was a video showing an out-of-earth view in a super zoom, arriving in Cidade do Rock (the concert arena) and entering inside the booth.

The final video was a mixture of live content (recorded by the users in the booth) with preset contents: 3D in the view of space, satellite image, overhead drone.

Users initiated the registration process by Messenger chat bot and received the final video link on Facebook Messenger.

Itaú + Facebook (via Artplan)

Experiential Marketing

Itaú Rock in Rio Check-in

São Paulo, Brazil
R. João Moura, 2152
Pinheiros, 05412-004
+55 11 3805-0538

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