Bradesco's Inovabra
Unicorn Statue
Unicorns are rare mythological figures. In the business world, they represent successful startups valued at over $1 billion. To celebrate the first year of Bradesco’s co-innovation space, Inovabra inaugurated the statue of a unicorn in the ground floor of the building, to inspire startups, companies and partners in this ecosystem.
Bolha was the chosen partner to create the sculpture. It is made of stainless steel plates, positioned symmetrically. The final and complete image is seen when they are connected.
700
kilos
63
stainless steel bars
29
layers
Client
InovaBRA Bradesco
Category
RG/A
Category
Product Design, Augmented Reality, Experiential Marketing