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CONTEXT
Create a fictional streaming service with a vast and entertaining catalog of invented movies, all to sensitize people and convert their subscriptions into donations for a good cause.
Solution
In partnership with Lew'Lara\ TBWA, Bolha developed this pro bono project for the Red Cross. HelpPlus is a mini-site that simulates the interface of streaming services and sensitizes the public to donate to São Paulo Red Cross, making a provocation about the amount of streams we subscribe to and that we often don't even watch, paying not to use. So, instead of subscribing to another stream, we encourage you to subscribe to a good cause.
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