CONTEXT
Create interactive and fun experiences for Sprite's Turn on Fresh campaign. In this delicate moment when everyone is at home, contributing something that alleviates tensions is essential.
Solution
Based on the concept devised by Wieden+Kennedy São Paulo, we created a series of games to refresh the minds of people who were at home due to the pandemic. With very irreverent humor, we developed very fun games and interactive experiences such as: PONG, beat your boss, cuddle the ferret, paint a raccoon, set up your Japanese garden, and other relaxing mini experiences.