CONTEXT
Creating a platform that brings NIVEA customers closer to the company's digital channels and establishes a new form of service with specialized consultants.
Solution
We developed the new Minha Pele digital channel, a web app that sets up a personalized skincare self-care routine. Upon accessing the platform, the person was invited to answer a brief questionnaire and, based on these answers, a self-care journey was created for them, indicating ways of use, NIVEA products and links for buying each product or the complete kit online. One of the central points of this new channel was the functionality of scheduling video calls with specialized NIVEA consultants, who answered questions and made recommendations based on the needs of each client.
As part of the registration experience, we developed an augmented reality experience that helped people understand their skin type, facilitating this understanding. This small flow, innovative in its format, was very important for the crossing of data in the questionnaire to result in the appropriate recommendation of NIVEA products. Bolha, together with Questtonó, created a complex mapping of products and their attributes to cross with the questionnaire answers and to result in a self-care routine created automatically and tailored to each person.
Bolha also designed and developed a complete dashboard to provide insight to the NIVEA team, in addition to creating the service panel through which the consultants interacted with the Minha Pele audience.
