CONTEXT
Transform the participants of the Coca-Cola space into true celebrities at the event, creating memorable video clips of the interaction of the participants, who gave a huge boost to the Coke Box - an interactive installation created by SRCOM.
Solution
The crowd entered the Coke Box, chose a musical style and let loose, two cameramen filmed while in the background, a surprising graphic projection — created by visual artist Glauber Vianna — filled every wall of the space.
We developed the complete participation mechanism, with intelligent management of virtual queues, registration interface for use by promoters, video editing panel and film publication. And most importantly: the recording system for the participants' music videos, which was responsible for transmitting the content live to the screen outside the Coke Box and, after everything edited, for sending the music video automatically to each participant's WhatsApp.
