CONTEXT
Use the official Rock in Rio chatbot as a gateway for this activation, producing an interactive booth that generates viral content with high engagement potential: an official video of the event with participants recording #EUFUI.
Solution
We were present at Rock in Rio 2017 in this digital installation, where we carried out the complete production of the booth: organization, structure, scenography and promoters. Of course, we developed the interaction and produced all the content. People would enter the cabin and record a video of them on the RiR.
A unique video that showed a view from outside the Earth and a super zoom effect until reaching the City of Rock, at our booth. The video generated was processed on the server, a mix of live content (recorded by users in the cabin) with the previous content: motion of the view from outside the Earth, satellite images and overflight captured via drone.
To participate, users interacted via chatbot, initiating registration via Messenger Code. In the end, they received the link to your video through Facebook Messenger itself.
