CONTEXT
GE had a high cost of producing and printing the GE Healthcare division's solution catalog, with content that needed to be updated or added regularly. The catalog is an important material for the sales team, but it had complex logistics and operation.
Solution
Bolha created the GE Healthcare Digital Portfolio, a mobile app developed for iOS and Android platforms. In addition to the application, we developed the content management platform (CMS), which allowed us to manage portfolio content, register sales team users, view lead information, and other information.
The purpose of the application is to provide the sales team with always up-to-date information about the brand's products, in addition to generating personalized presentations for prospects, leaving all the useful information to convince them to buy by a certain deadline.
Bolha also developed an exclusive mini-site for the sales team, with useful and didactic information about the new tool, providing tips on how to install and how to use this application, in addition to planning the execution of campaigns that encouraged the adhesion (download and use) of the application by sales professionals. All of this helped GE to reduce the volume of printed material production, minimize costs, and optimize the creation of new content, keeping information about products, applications, and technical data constantly corrected and updated.
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