CONTEXT
Innovate at the Skol Beats carnival party, wearing intelligent masks that are able to signal, when close, whether one person has the same affinity and interests as the other, confirming the match.
Solution
We created more than 5,000 masks equipped with hardware exclusively developed for this action, in partnership with MCS. Each device contained an ARM processor with a Bluetooth (BLE) chip and Zigbee. The masks were worn by special guests at the Beats Night Masked Ball at the Rio Music Conference 2016.
At the event, the revelers could use their own Facebook profiles to enable the masks while a tablet transferred personal affinity, tastes, and interests data to sensors installed inside it. Participants also completed a questionnaire about their most direct relationship interests.
Then, when the masks approached the party, the data was crossed in real time via a mesh network, lighting up a green or red LED to show the compatibility of the pairs. A match, only in real life. This activation was one of the pioneering cases in Brazil of Wearable devices, generating spontaneous media in major innovation and technology vehicles.
